The Significance of Video Marketing

Videos are everywhere. From Facebook to Google, videos form a major chunk of the global IP traffic. The Internet is burdened with information, and people are looking for smarter ways to digest all that available data. In this age of information overload, videos seem to be the classic choice to help brands cut through the clutter.

Find out how!

The Unprecedented Reach of Videos

The popularity of videos cannot be matched by any other digital marketing source available in San Antonio today. Millions of videos are watched on YouTube every day, and almost one-fifth of internet users regularly share videos through social networks. The traffic generated through videos on mobile networks is also expected to grow by over three times in the next few years.

Videos Offer Better Customer Engagement

Consider some ad campaigns like the Evian Baby and Me or the Old Spice Man Responses. These videos took the Internet by storm and redefined the brand identity of these products. Quirky wit or emotional sagas, when featured in videos, can go viral, thus making brands overnight stars. This most certainly is a smarter way to get the brand message across than relying on conventional brochures and presentations.

Videos Boost SEO

The best part about videos is that they also support search engine marketing in San Antonio. Websites that publish videos allow direct sharing of the content, creating backlinks that are registered by search engines. Crafting the perfect videos and adding them to social media profiles is an effective way to support a strong link-building strategy.