Digital marketing is one of the most effective and efficient ways to get to build, grow and scale your business. But with all shiny objects around us, you need to have a solid strategy that you have to religiously do in order to stay up in the game and efficiently thrive in this fast-paced world that we are living in.
Over the years, people consume differently now than how they are ten years ago. With the massive growth of social media and how information can be tapped within seconds using mobile phones, businesses need to think about the way they display content in order to be noticed.
If you are looking for some digital marketing strategies to make your business standout this year here are some tips that you can consider.
1. Get the optimal potential of your chatbot.
Whether you are an e-commerce store or a online marketing agency, it is essential to have great customer service. Either giving customers the tools to solve their own problems, provide them necessary but repetitive messages, broadcast news from your business or just simply encourage your audience and customers to take action, using chatbots can help you achieve an outstanding customer service. But chatbots are not just for customer service, you can also use this for lead generation, sales and many more!
2. Create and use vertical videos.
Like I mentioned in the introduction of this post, people are consuming content and data using mobile phones. People are watching videos vertically. That means it is really necessary to develop content that is compatible with mobile consumption.
Let’s take for example Instagram’s IGTv. IGTv requires vertical videos to make the content pleasing in the eyes using mobile phones. Instagram Stories and Snapchat has also been doing the vertical videos and it had been a game changer to those who are creating video content.
3. Review your social media activities.
While many small brands are afraid to invest in their social media ads and platform, taking advantage of free and paid social media can bring a huge amount of success in your business.
That is why it is important that you review your social media activities.Tweaking a little of your copy or of your graphics can make a difference to give a fresh look and keep your viewers coming back for more. Always note that people have a small attention span to better make sure that your creatives are fresh, attractive and inspiring.
While there are a lot of strategies out there that you can try, it is always better to develop a plan that is focused on how to educate, entertain and inspire your audience. Be consistent and always be present to make your brand stand out for the rest of 2019 and the years to come.