Now that Google and Bing use Twitter and Facebook as ranking signals in regular search, social media marketers need to integrate search engine optimization (SEO) and Google Analytics into their discipline.

If you're a visual person like myself you will love the New Google In-Page Analytics. Thix feature contextualizes Google Analytics data by superimposing it directly over your website.  As you navigate your site you will be able to easily answer the following questions: 

• Is my page layout optimal for what I want users to accomplish on the page?
• Are my users seeing the content I want them to see?
• Are my users finding what they're looking for on the page?
• Are my calls to action motivating or visible enough?
• Which links are users clicking?
• Which links are being ignored?
• Is your blogroll actually a resource to your users?

 

How you find your Google In-Page Analytics:

• click on the "Content" link in left sidebar
• click on the "In Page Analytics" link in the body of your report
• open a new tab and go to your website (see screen shot below)

Google In-Page Filters are a great way to cut through all the clutter by limiting what you see.. You are able to filter by: all traffic, visitor type, city, regions, country/territory, campaign, keyword, source, medium, browser, screen resolutions, language, and operating system. 

How you find the filters in your Google In-Page Analytics:

• At the top left of page click on "filter by"
• a drop down menu will appear
• select your desired filter
• a second window will appear that will let you choose the specified filter (see screen shot below)

 

 

 

 

 

 

 

 

 

 

 

Google In-Page Analytic advanced segment templates are associated with visits data (e.g. All Visits, New Visitors, Paid Traffic, etc.). You can apply multiple segments in two ways:

1. Click the pull-down menu labeled Advanced Segments at the top of your reports. Check off the segments you want to select and select "Apply" to finish. You should also see your tables reflect the same segmented data.
2. Select "Advanced Segments" from the Settings section of your reports. Select a Default Segment and click "Apply." Please note that this option only lets you apply one segment, not multiple. If you select "Copy," you can see the breakdown of how the default segment was built, and edit it to include more conditions and values for your own purposes. Once you edit a copy of a default segment it will be saved in the "Custom Segments" section of your Manage Advanced Segments page. (see screenshot below)

 

Google In-Page Analytic Glossary: 

BUBBLES: These indicate the links users clicked, with the numbers inside representing the percentage of clicks on the links. The solid line border indicates that the link leads to the destination page. The dotted-line border* indicates that more than one link leads to the same destination page (for example, if you have links to your home page in both the header and the footer). When you hover over any of the bubbles that contain a numerical figure, the percentage of clicks and any goal values (values you assigned to your goal) are displayed. * Note: Links indicated by a dotted-line bubble that lead to the same destination URL all appear to have the same data. You can, however, hover over links and get additional information. This is especially useful when viewing multiple segments, as the detail panels show percentages for all segments right next to each other for easy comparison.

CONTENT DETAILS: This section, as well as Inbound Sources and Outbound Destinations, provides more insight into specific metrics. As with other reports, you can apply advanced segments. Simply use the Advanced Segments menu at the top of the report.

 

About Terry Crosby 

 

Terry is a Social Media Maven, Strategist, Trainer and Speaker who can catapult your business from good to great through emerging social media strategies and tools. By keeping current on how and why search is evolving, She is able to create a strategy unique to your business for that leverages the missed opportunities of your competitors.   In addition to needing a very strong web presence, your business must become your target customers’ friend, trusted advisor and resource. Your name must pop into their head when they are ready to purchase what you are selling.  By strategically surrounding you with your target customers and providing them daily tips and solutions, you will soon be attracting all the customers you desire

  

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